Assignment sample solution of course code HTM2003 - Hotel Management and Strategy

As the newly appointed general manager of a four-star hotel in a highly competitive urban market, you have been tasked with developing a comprehensive strategy to enhance the hotel’s revenue management, improve customer satisfaction, and boost the hotel’s brand presence in the market. The hotel faces challenges such as a high reliance on corporate clients, decreasing demand during off-peak seasons, and increasing competition from both larger hotel chains and alternative accommodation providers like Airbnb. In response, develop a detailed strategy that addresses the following areas:

1. Revenue Management: How would you implement dynamic pricing and optimize room inventory to maximize revenue during peak and off-peak seasons?

2. Customer Satisfaction: How would you improve the guest experience to increase satisfaction and drive loyalty, particularly among both corporate and leisure clients?

3. Brand Positioning and Marketing: What marketing strategies and actions would you take to differentiate your hotel and enhance its brand presence in a crowded market?

4. Technology Integration: How can technology be used to streamline operations and enhance both operational efficiency and guest satisfaction?