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A Case Study of Sukoon Insurance

The appended sample discusses Sukoon Insurance. It focuses on an insurer offering health and general insurance products. It helps students gain competitive insights to improve customer experience and expand market research. 
1. What is Sukoon Insurance’s marketing strategy?
The insurance company focuses on digital campaigns, which have targeted promotions and partnerships which build brand trust with value-added services.  
2. What is Sukoon Insurance’s insurer strategy?
Sukoon Insurance uses technology for risk assessment, checking their claims and ensuring an improved customer experience.
3. How is competitor intelligence used?
Competitor intelligence helps to monitor rivals and guide pricing and product innovation. 
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