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Marketing for Business Managers

It defines the activities involved in introducing a product to the world, its target group & creating a geographical presence.

As Regis McKenna says 'Marketing is everything '. A product or services may be high on quality, but without a proper marketing strategy, it will not be able to reach the desired market or demand. Locally there might be people or businesses that can outreach to a set of clients, community or groups but in order to scale out & broadcast the products to a broader market & reach your visioned objective, it involves proper scaling & understanding of factors that impact the same. These needs meticulous planning & thus, marketing strategies get evaluated for execution in a time-bound manner with a specific objective to reach the "desired goal."

A small stationery shop recorded its diary sales for the years 2007 to 2011 in two tables provided 

Dairy Sales

Year Units sold Sales value Average unit Value Average unit profit

2007 135 $1,300.75 $9.64 $5.78

2008 98 $988.82 $10.09 $5.05

2009 80 $897.58 $11.22 $4.82

2010 48 $803.3 $16.74 $7.03

2011 37 $421.8 $11.4 $4.21

Percentage diary Sales by customer age group

Age group 2007 2008 2009 2010 2011

31-50 40% 40% 51% 52% 61%

>51 28% 31% 33% 37% 33%

1. What further information would you need to analyze information on market and business needs to identify marketing opportunities?

 

McDonald’s is one of the best-known fast food restaurant chains all over the world.  As one of the success example of marketing, McDonald’s develops a personality for their organiz...

Information Analysis Value to the organization 

Comparative market information to compare performances in different market segments;

Compare ation, product and service. 

Information Analysis Value to the organization 

Comparative market information to compare performances in different market segments;

Compare product popularity in different age group, Kids, Teenage, Young Adults and Older People. Compare performance and profitability in different market segments and plan accordingly.

2. What trends are revealed by the diary sales data?

Dairy sales report provided us with the units sold sales value, average unit value and average unit profit from year 2007 to 2011.  Form this report; there is a significant drop in the number of dairy sold from 2007 to 2011. By looking at the number, we can tell that the consumer demand of dairy has decreased significantly. For the year 2007, the stationary shop has the highest sales and highest units sold. For the year 2010 it has the highest average unit value and average unit profit, even though that number of units sold was only 48, the net profit maintain good.

Good information is the foundation for good marketing, in order to identify marketing opportunities three main sources of information will be needed. Firstly, an organization’s own record of ... r good marketing, in order to identify marketing opportunities three main sources of information will be needed. Firstly, an organization’s own record of their performance, in this case is the d

3. What trends are revealed by the percentage by age group data?

This project is based on the preface of technology used in African development. This project focuses only on communication technology and its applications which are used in different sectors of Afr... ica. The sector involves health, education, government, industries, employment etc. Well it is known by everyone that Africa is the third world country. Despite, of having huge resources, poverty is the main issue in Africa. Now the topic is that how technology can accelerate the growth and progress of mankind civilization in Africa. The main objective of this task is to collect the data from online surveys, demographics, after that these data will analyze the application of technologies that are used in different sectors of African development. This project can set up a design for the up-coming future projects in Africa. If we talk about the terms of population in Africa, then we can say that Africa is the second largest continent in the world. And more exclusively, the population in Africa is youngest among the other continents. Hence Africa is the most important continent for our up-coming future generation.  

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