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Marketing for Small Business

It defines the activities involved in introducing a product to the world, its target group & creating a geographical presence.

As Regis McKenna says 'Marketing is everything '. A product or services may be high on quality, but without a proper marketing strategy, it will not be able to reach the desired market or demand. Locally there might be people or businesses that can outreach to a set of clients, community or groups but in order to scale out & broadcast the products to a broader market & reach your visioned objective, it involves proper scaling & understanding of factors that impact the same. These needs meticulous planning & thus, marketing strategies get evaluated for execution in a time-bound manner with a specific objective to reach the "desired goal."

Students are to pick a real organisation of their choice that is either privately or publicly owned. It should be of interest or relevance to their industry sector, job role and/or MBA specialisation. Note, the organisation you pick should also be used in Assessment 2.

Assuming the role of an organisational consultant, students are to apply their strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain ... its competitive advantage. Findings should be presented in a video which provides an overview in a form and tone that is presentable to the organisations executive team. It should be 15 minutes long and contain 10 to 15 slides that assist the executive to understand the findings presented.

Areas covered should include: • Introduction. • A brief overview of the organisation. • An analysis of the external and internal environment using appropriate theories and frameworks. • Clear articulation of the competitive advantage identified. • A diagnosis of the strengths, weaknesses, sources and future sustainability of the competitive advantage outlined. • A conclusion that identifies strategic opportunities and risks

Students are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisati... variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation. Students are encouraged to explore a

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