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Manage the marketing process

Manage the marketing process Introduction:

This report explains the marketing administration of the company named XYZ. It is the company that distributes with the houseware products in Brisbane area. The report focuses on the representation of marketing activities and its association with organizational purposes. It gives the idea of the company's KPIs and the plan of retailing to achieve the KPI targets.

Marketing activities: Various marketing activities have been transferred by a company called XYZ to make the people aware of the label and the products. The main three exercises that have been carried by the organization are:

Magazine advertising and PR: According to the analysis, it has been recognized that many leading magazines that support the promotion of the homewares are promoting the homeware corporations with the advertisement space in their publications.

Web-based advertising: Web-based advertising allows the organization to put the visual communication on the home page of the website and also involves the PR studies on the content of the web page of the company’s website.

In-store advertising: In-store communication helps the organization to display the visual advertisements in the stores along with the advertised products that attract the consumers in more number.

The above three marketing projects shows that the company has the potential to market its products in various ways, and the company is focusing on accomplishing these activities very well.

Synthesis of organizational activities: The marketing activities that are administered by the organization are aligned in such a way so that they can be combined with the organizational activities and the objectives. The events like PR, web-based advertising, publication advertising and others help in accomplishing the corporate goals such as developing the sales volume of the company and grow in the market share by 8.5%. magazine advertising helps in expanding the consumer base of the business by making most of the people aware about the products. Web-based promoting is one of the best ways to improve the market share as the most maximum of the people now a day focuses on online publications.

Monitor progress:

The outcomes that have been exchanged by the organization are houseware products. The organization is using some of the marketing activities such as web-based advertising, in-store advertising. Furthermore, the market situation can be related to pricing; the dominant position of the Australian Dollar leads to cheaper imports and thus pit the strength of the local suppliers to reduce their prices. Such actions affect the pricing of the houseware outcomes by the companies. Economy pricing is a procedure that can be used to assess the products.

Distribution and pricing: The pricing strategy should be economy pricing. The situation arrives because the differences in the strength of the Australian Dollar results in reduced imports that put influence on the local suppliers to coordinate the prices with the advanced products that are cheap. To monitor the frequency and the pricing of the products over time, the corporation has to keep the records of the competitor's policies as well as the market conditions. Value Assignment Help offers a complete solution for the course of Marketing subjects. We are available 24X7, with our customer support team to assist users in their assignments at any time of the day. We are the most premium assignment service that offers Marketing assignment services at affordable & reasonable prices. If users have confusion on the rates & costing then take the help of our get a quote, where we offer users an approx—view of how assignment help works.

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It defines the activities involved in introducing a product to the world, its target group & creating a geographical presence.

As Regis McKenna says 'Marketing is everything '. A product or services may be high on quality, but without a proper marketing strategy, it will not be able to reach the desired market or demand. Locally there might be people or businesses that can outreach to a set of clients, community or groups but in order to scale out & broadcast the products to a broader market & reach your visioned objective, it involves proper scaling & understanding of factors that impact the same. These needs meticulous planning & thus, marketing strategies get evaluated for execution in a time-bound manner with a specific objective to reach the "desired goal."

The marketing management industry only pays attention towards marketing orientation, researches and the methods. The usages of mobile phones, internet, databases and globalization have been increased rapidly

Importance for marketing management: With the increasing competition, marketing management has gained huge popularity over these years among business organization. Marketing management is the most ...

essential part of marketing and it is also crucial for the achievement of any commercial enterprise. For the following business activities marketing management is important:

The students who are interested in marketing field can learn contemporary and traditional tools of marketing. The term marketing management defines the activities and functions, which involves in spreading of goods and services. Planning, analysis and implementation of programs are being formulated only to evoke positive response from the targeted audience.

New products and services have been introduced in the market.

*It facilitates the products.

*Minimizes the sales and cost of the product.

*It develops communication an...

*It enhances the demands for goods by the customers.


ntroduced in the market.

*It facilitates the products.

*Minimizes the sales and cost of the product.

*It develops communication and transportation.

*It enhances

To end up the concept, we can say that the process marketing management is used to evaluate the marketing programs for achieving the goal of an organization. Marketing management program involves planning, analyzing, implementing and controlling the campaigns of marketing. 

Career opportunities in the field of marketing management

The marketing management is highly rewarded for the students as it offers students well paid jobs, satisfaction of work. There ar...

*Sales managers

*Marketing managers

*Research analyst in ma e lot of career options and designations which the individuals can opt. Some of the designations have been listed below:

*Sales managers

*Marketing managers

*Research analyst in marketing

Once you have developed marketing strategy plan then it is necessary to follow 7p’s formula. These 7p’s formulas are:








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