Q1. A consultancy company providing services in the area of Digital Transformation and Analytics is seeing a considerable amount of attrition among its employees. The company is interested in reducing the level of attrition as the cost of recruiting new employees is adding to the burden of its overall cost. Discuss the management problem and convert it into a research problem. Write down the research plan for this study.
Q2. You have been working in HDFC bank as marketing manager. You have to study the relationship between new adverting campaign themes and customer’s liking of the campaign. Explain independent, dependent and extraneous variables for this study. State the design of experiment, null and alternative hypothesis for this situation. What are the potential threats of internal and external validity?
Q3. The real estate boom has seen significant rise after the pandemic is over from last two years. The prices of mid-size flats for the middle class has gone up considerably. One of the real estate branded company (Paradise Group) has been following ethical practices and RERA (Real Estate Regulatory authority) standards. They have been providing Semi-furnished housing, quality material, timely possession and legal rights to its customers. However, the prices offered by Company is slightly higher than those of customers in the same area/zone. They relied on both paid adverting and word of mouth(WOM) promotion as they believe in real estate has to leverage both.
a. Develop suitable research questions, research objectives and variables to be studied and measured.
b. Develop a suitable questionnaire for answering the developed research problems and objectives. Explain the type of scale after each question.
Q1. What is a project charter? Develop a project charter for Bhubaneswar Metro-rail project and discuss the typical elements of the charter.
Q2. India is planning to bid to host the 2036 Olympic and Paralympic Games. Construct a WBS (Work break-down structure) for the project.
Q3. Budget 2024 raised the allocation for the Road Ministry marginally to ₹2.78 lakh crore from Rs 2.7 lakh crore. Out of the outlay, ₹1.68 lakh crore is earmarked for investment in NHAI for the development of national highway corridors under Bharatmala Pariyojana.
(Source:https://www.cnbctv18.com/india/budget-2024-highlights-road-infrastructure-project-bharatmala-pariyojana-allocation-18938911.htm)
a) Explain the various characteristics of Bharatmala Pariyojana.
b) Discuss in brief the different activities to be executed during the project life cycle of the Bharatmala Pariyojana project.
Q1. Glow Company, a leading manufacturer of premium skincare products, is looking to develop sales-related marketing policies to enhance its market presence & drive revenue growth. As the marketing manager, you’ve been tasked with proposing a set of policies that align with the company's strategic objectives & market dynamics. Identify & justify three sales-related marketing policies that Glow Company could implement to increase its sales performance & market share in the skincare industry.
Q2. As a sales manager for a growing technology company, you’ve been tasked with expanding your sales team to meet increasing demand for your products. Describe a practical situation where you would apply effective recruitment & selection strategies in your sales department.
Q3. Read the case & answer the questions based on the case:
You are a real estate agent representing a seller who owns a luxurious waterfront property. The property has been on the market for several months without any offers, and the seller is getting anxious to close a deal. The asking price is $1.5 million, but there has been little interest from potential buyers.
Seller: Mr. Johnson, a retired businessman who is motivated to sell due to personal reasons.
Property Details: A 4-bedroom, 3-bathroom waterfront home with a private dock and stunning views.
Market Conditions: The real estate market is competitive, and there are similar properties available in the area, though none with the same unique features.
The property has been on the market for a while without attracting serious offers.
Similar properties in the area are priced slightly lower.
Mr. Johnson is emotionally attached to the property and is hesitant to lower the asking price.
Secure a buyer for the property within the next 60 days.
Negotiate a deal that satisfies both the buyer and Mr. Johnson.
a) Explain various Sales related marketing strategies (5 Marks)
b) What Negotiation tactics will you adopt to close the deal?
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