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Products include colorful cushions with Indian motifs, hand-painted kettles and trays, and wall hangings featuring Bollywood posters and famous Indian landmarks.
Includes jhumkas (traditional earrings) with a contemporary twist, vibrant tote bags with Indian art prints, and quirky scarves and stoles featuring popular Indian idioms and proverbs.
Notebooks and planners with Bollywood dialogues, pens and pencils shaped like traditional Indian instruments, and quirky desk organizers inspired by Indian street vendors.
Includes spice boxes shaped like autorickshaws, mugs with regional dialects, and aprons printed with famous Indian street food items.
Natural, handcrafted soaps and lotions with Indian herbs, quirky bathrobes with traditional Indian prints, and aromatic candles infused with Indian spices.
DesiBazaar operates through an online platform, catering to customers across India. The company has a warehouse in Bengaluru where products are stored, packed, and shipped. DesiBazaar partners with local artisans and manufacturers to source its products, ensuring high quality and authenticity.
DesiBazaar collaborates with small-scale artisans and manufacturers to source unique products. The company uses a robust logistics network to ensure timely delivery, leveraging both traditional courier services and emerging hyperlocal delivery startups.
DesiBazaar adopts a competitive pricing strategy to attract a broad customer base while maintaining a balance between affordability and quality.
Eco-friendly packaging is used to minimize environmental impact, aligning with the company’s commitment to sustainability.
Q1. As a consultant to DesiBazaar suggest and explain the 8P’s for the business.
Q2. Explain the seven stages for setting up a marketing campaign management for DesiBazaar.
Q3. a. How will you promote DesiBazaar online?
b. Create and explain the segmentation 2.0, targeting 2.0, and positioning 2.0 for DesiBazaar.
E-JOSH Technologies is a startup company founded in 2020 by a group of tech enthusiasts with a vision to revolutionize the education sector through innovative digital solutions. E-JOSH Technologies primarily targets students, teachers, and parents in the K-12 education sector. The company's products and services are designed to cater to the diverse needs of these groups, providing personalized and interactive learning experiences.
E-JOSH Technologies offers a range of products and services designed to enhance the learning experience for students, teachers, and parents. These products are built on the foundation of artificial intelligence (AI) and machine learning (ML) to provide personalized and interactive learning opportunities. Some of the key features of products include:
AI-Powered Learning Platform: The core product of E-JOSH Technologies is its AI-powered learning platform. This platform offers a wide range of educational content, including interactive lessons, quizzes, and virtual classrooms. The AI technology used in the platform analyzes the learning patterns and preferences of each user to provide personalized recommendations and feedback, helping students learn more effectively.
Mobile App: E-JOSH Technologies also offers a mobile app version of its learning platform, allowing users to access educational content on-the-go. The app is designed to be user-friendly and intuitive, making it easy for students to navigate and engage with the content.
Teacher Dashboard: For teachers, E-JOSH Technologies provides a teacher dashboard that allows them to track the progress of their students, assign tasks and quizzes, and communicate with students and parents. The dashboard is designed to streamline the teaching process and enhance collaboration between teachers, students, and parents.
Parent Portal: The parent portal provides parents with insights into their child's learning progress, including their performance in quizzes and assignments. Parents can also communicate with teachers through the portal, enabling them to be more involved in their child's education.
E-JOSH Technologies operates on a subscription-based model, offering different tiers of access to its platform based on the user's needs. The platform provides a wide range of educational content, including interactive lessons, quizzes, and virtual classrooms, all designed to enhance the learning experience and improve academic performance.
The marketing team at E-JOSH Technologies focuses on traditional marketing strategies to reach a wider audience. The operations team ensures the smooth functioning of the platform, managing content updates, user accounts, and technical support. They also work closely with the technology team to implement new features and improvements based on user feedback. The finance team is responsible for managing the company's finances, including budgeting, financial planning, and revenue analysis. They also oversee the billing process and ensure that subscription fees are collected on time. The technology team is at the core of E-JOSH Technologies, responsible for developing and maintaining the AI-powered learning platform. They continuously work on improving the platform's functionality, security, and user experience.
One of the major challenges facing E-JOSH Technologies is the competitive nature of the EdTech industry. There are several well-established players in the market offering similar products, making it challenging for E-JOSH Technologies to differentiate itself and attract new users.
E-JOSH Technologies has shown great potential to disrupt the education sector with its innovative AI-powered learning platform.
(You can make valid assumptions wherever applicable while answering the questions)
Q1. Explain various marketing management orientations and their alignment with E-JOSH Technologies.
Q2. What are the key geographic, demographic, psychographic, and behavioral characteristics of the segments that E-JOSH Technologies targets?
Q3 a) How can E-JOSH Technologies leverage digital marketing channels?
b) Which positioning strategy could be most appropriate for E-JOSH Technologies, explain with reasons.
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