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Social and environmental marketing Assignment Help
It defines the activities involved in introducing a product to the world, its target group & creating a geographical presence.
As Regis McKenna says 'Marketing is everything '. A product or services may be high on quality, but without a proper marketing strategy, it will not be able to reach the desired market or demand. Locally there might be people or businesses that can outreach to a set of clients, community or groups but in order to scale out & broadcast the products to a broader market & reach your visioned objective, it involves proper scaling & understanding of factors that impact the same. These needs meticulous planning & thus, marketing strategies get evaluated for execution in a time-bound manner with a specific objective to reach the "desired goal."
Woolworths requires spending a huge amount of financial resources in order to carry out the business operations within the regulations. Consequently, it creates an adverse impact on the profitability of the business. The low profitable outcome in the business can lead the business towards the decreased market shares.
The constantly changing social demand creates huge barriers for the company to attain its business objectives (Kennedy, 2016). Even though a large section of the people in society prefers staple food, the demand of the staple food is decreasing due to the fact that people are becoming health conscious. Woolworths encounters challenges to engage those people who are health conscious and like to avoid staple food.
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