Marketing for Business Managers

It defines the activities involved in introducing a product to the world, its target group & creating a geographical presence.

As Regis McKenna says 'Marketing is everything '. A product or services may be high on quality, but without a proper marketing strategy, it will not be able to reach the desired market or demand. Locally there might be people or businesses that can outreach to a set of clients, community or groups but in order to scale out & broadcast the products to a broader market & reach your visioned objective, it involves proper scaling & understanding of factors that impact the same. These needs meticulous planning & thus, marketing strategies get evaluated for execution in a time-bound manner with a specific objective to reach the "desired goal."

A small stationery shop recorded its diary sales for the years 2007 to 2011 in two tables provided 

Dairy Sales

Year Units sold Sales value Average unit Value Average unit profit

2007 135 $1,300.75 $9.64 $5.78

2008 98 $988.82 $10.09 $5.05

2009 80 $897.58 $11.22 $4.82

2010 48 $803.3 $16.74 $7.03

2011 37 $421.8 $11.4 $4.21

Percentage diary Sales by customer age group

Age group 2007 2008 2009 2010 2011

31-50 40% 40% 51% 52% 61%

>51 28% 31% 33% 37% 33%

1. What further information would you need to analyze information on market and business needs to identify marketing opportunities?