Assignment solution for Marketing for small business Assignment Sample
Q1:
Answer: Assuming the role of an organisational consultant, students are to apply their strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain its ...
Q2: Areas covered should include: • Introduction. • A brief overview of the organisation. • An analysis of the external and internal environment using appropriate theories and frameworks. • Clear articulation of the competitive advantage identified. • A diagnosis of the strengths, weaknesses, sources and future sustainability of the competitive advantage outlined. • A conclusion that identifies strategic opportunities and risks
Answer: Students are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation. ...