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Social marketing is the unified theory of marketing strategy; with the social ideal. In other words, it is the use of marketing concepts in non-commercial sectors. The social marketing principles aim to propose products that serve the community's well-being. Now elaborating this concept, Social marketing uses a marketing strategy to promote any product that can benefit the community or persuade the users to buy those products that will serve useful to them.
Marketing students need to consider the following to become successful marketers:
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Identify your goals.
Most businesses have a social media presence, but many have not defined their significant goals. Therefore, it is essential to set solid standards to measure your progress.
While different businesses will have different needs, three general social media goals apply to most businesses.
Many businesses treat all social media channels equally, but this is ineffective. Instead of using every available social channel, focus on the channels that best reach your target audience.
Creating a social media calendar that lists the content you will publish throughout the week or month encourages consistency.
For example, you can see that video posts perform well on Tuesdays, while link-sharing posts get more clicks on Saturdays. The longer you maintain a social media calendar and test new strategies, the more sophisticated it becomes and the more successful it will be.
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