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With so many competitive challenges in the world of today, standing out and being unique is a trait that has become very important. Being distinctive and having a set market share is something that everyone wants. Here is where you need the concept of a Brand. A brand is a unique distinctive company or individual name that has its set of loyal followers and advantages over its competitor.
Establishing a Brand Name and promoting it has a great impact on the users and is a critical factor for being successful today. The following article will throw light on some of its aspects like:
Tips for a brand promotion.
Types of promotions.
Brand promotion is not just about promoting a single product, it promotes the company as a whole. It brings all the products of the brand as well as its ideas under one big umbrella and then promotes it. Therefore, if brand promotion is not done correctly, the future of the whole company could be at stake. It basically involves 3 steps – aware the user , engaging the user, and converting them into loyal customers.
Informing the user about your product, changing their perception towards it and then influencing their decision so that they purchase your product/service is exactly what brand promotion is all about. It adds value to your product and assists the buyer to buy it out of customer loyalty.
Tips for a brand promotion :
Visibility – If your brand is visible to people through stores or websites, then, their trust in you increases. They see the work you have been doing and the culture you follow.
Connect – The level at which you connect with your target audience needs to be high. Your ideas and products/services should be in sync with the needs and wants of your target audience.
On-Going – If your user has the assurance that your brand is here to stay and it is not going anywhere in the near future, the user will tend to use your product/services as anybody is reluctant to frequent changes.
The above points are the basis for a good brand promotion but what makes your brand notable is a whole other ball game which consists of the marketing tools used.
Types of Promotions :
Advertising : This is the strongest market tool that can be used. Hoardings, print media, television and now-a-days social media provide a good platform for brand promotion. The more you are seen, the frequency of your ads and the creativeness in them gets you noticed. Like Trivago advertised so much and so frequently that now when you think of holidaying, you think of Trivago.
Sales Promotion : Some brands have risen up due to the discounts and offers that they offer their customers. Stores like Big Bazaar, Reliance Fresh and Super99 have taken the idea that people like to spend less and made their brand name.
PR :Press Releases, Sponsorships, social media- anything that makes your company noticeable so that users remember it is the technique used here.
Direct Marketing : Directly selling and appealing to the customer showcasing the benefits and quality of your product and service.
To conclude, Brand Promotion , specially today with social media making it so quick, effective and instant,has evolved itself. Earlier it was only a few companies that could cater this form of promotion but today it is open to every individual or company irrespective of its size.
The benefits of brands are known to everyone : loyal customers, set market share irrespective of the pricing of the product. But to reach this level, a lot of effort is required in the initial stages and that is where brand promotion will help you.