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Social and environmental marketing

It defines the activities involved in introducing a product to the world, its target group & creating a geographical presence.

As Regis McKenna says 'Marketing is everything '. A product or services may be high on quality, but without a proper marketing strategy, it will not be able to reach the desired market or demand. Locally there might be people or businesses that can outreach to a set of clients, community or groups but in order to scale out & broadcast the products to a broader market & reach your visioned objective, it involves proper scaling & understanding of factors that impact the same. These needs meticulous planning & thus, marketing strategies get evaluated for execution in a time-bound manner with a specific objective to reach the "desired goal."

 

The purpose of this assessment is to develop an analysis of how macro environmental factors create adverse impacts on business performance in the competitive market environment. The researcher has ... selected an Australian supermarket, Woolworths, to discuss the significant impacts of macro environmental factors, including political, unemployment, income levels, economic growth and international trade policies, on the performance of the business.

Woolworths requires spending a huge amount of financial resources in order to carry out the business operations within the regulations. Consequently, it creates an adverse impact on the profitability of the business. The low profitable outcome in the business can lead the business towards the decreased market shares.

In the domestic market environment, Woolworths encounters challenges to retain a high level of business performance due to the declining GDP growth rate. Woolworths had to close its business operat... oolworths encounters challenges to retain a high level of business performance due to the declining GDP growth rate. Woolworths had to close its business operations in the UK during the major financia

The constantly changing social demand creates huge barriers for the company to attain its business objectives (Kennedy, 2016). Even though a large section of the people in society prefers staple food, the demand of the staple food is decreasing due to the fact that people are becoming health conscious. Woolworths encounters challenges to engage those people who are health conscious and like to avoid staple food.

With the implementation of advanced technology, Woolworths increases its business opportunities in the competitive market environment. Large-scale retailers use advanced and emerging technologies t... o execute their major functions, such as promotion, performance management, feedback collection, and customer relationship management (Narayan & Chandra, 2015). The cost of technology has been mounting over the years, which appears to be a major concern for Woolworths since it largely affects the profitability of the business.

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