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Marketing Analysis and Analytics

It defines the activities involved in introducing a product to the world, its target group & creating a geographical presence.

As Regis McKenna says 'Marketing is everything '. A product or services may be high on quality, but without a proper marketing strategy, it will not be able to reach the desired market or demand. Locally there might be people or businesses who can outreach to a set of clients, community or groups but in order to scale out & broadcast the products to a broader market & reach your visioned objective, it involves proper scaling & understanding of factors that impact the same. These needs meticulous planning & thus, marketing strategies get evaluated for execution in a time-bound manner with a specific objective to reach the "desired goal."

Assessment task 1- practical: develop a marketing plan. Task 1 requires you to devise a strategy to   market the case study situation for Fit Life. To achieve this creates a marketing plan that includes the following tasks. 1.1 conducts a marketing audit. Assessment conditions, Access the following document from your Assessor.

Boost juice bar was established in the year 2000 in Australia. This company deals with juices and beverages. The first store of this company started in South Australia. Now the Boost juice company ... serving their services through a franchise in various countries. The main products served by the company are juices and smoothies of fruits and veggies. The innovation ideas lead to success of the company with the establish of more than three hundred stores all over the world. The company working only in the health field, because unhealthy life style and obesity is affecting the quality of health and economic condition of Australia.

Fit  Life strategic plan, in this document, you are given a detailed information on the following Business plan.

Organisational structure

Situation analysis covering consumer behaviour, market trends, market needs market.

Overall strategic  and marketing objectives.

The health concern factors convince the customers to live a healthy and fit lifestyle. Obesity problem is generally faced by the teenagers in the Australia, this is only reason that 50% of total cu... he customers to live a healthy and fit lifestyle. Obesity problem is generally faced by the teenagers in the Australia, this is only reason that 50% of total customers base are young peoples. In Incre

Current products and services and new product development strategy. Fit  Life strategic plan, in this document, you are given a detailed information on the following Business plan.

A SWOT analysis is mainly based on various factors that help the company to survive strongly in market. SWOT stands for strength, weakness, opportunities, threats related to the company. It consist... s into two parts internal analysis and external analysis. SWOT analysis not covers the entire business, just the factor that may influence their ability to introduce new products. Thus the company is required to carefully analyse the internal and external environment of the company to achieve organizational goals.

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