Still Thinking Of Assignment Help & Grades ? Book Your Assignment At The Lowest Price Now & Secure Higher Grades! CALL US +91-9872003804
Order Now
Value Assignment Help

Assignment sample solution of MKTG305 - Marketing Strategy

Assessment Task: Marketing Plan Development

Develop a comprehensive marketing plan for a startup offering eco-friendly packaging solutions. Your plan should include a market analysis, marketing objectives, target audience, and a detailed marketing mix strategy.

 

  1. 1
  2. 2

Business-And-Management Assignment Sample

Q1:

Answer :

1. Market Analysis:

  • Industry Overview: The eco-friendly packaging market is growing due to increasing environmental concerns and regulatory changes.
  • Competitor Analysis: Major competitors include companies offering biodegradable, recyclable, and reusable packaging.
  • SWOT Analysis:
    • Strengths: Innovative, sustainable products.
    • Weaknesses: High production costs.
    • Opportunities: Rising demand from eco-conscious consumers.
    • Threats: Competition from established brands.

2. Marketing Objectives:

  • Achieve a 15% market share within the first year.
  • Increase brand awareness by 30% through digital marketing campaigns.
  • Generate $500,000 in revenue within 12 months.

3. Target Audience:

  • Demographics: Businesses in the food, retail, and e-commerce sectors.
  • Psychographics: Companies prioritizing sustainability and corporate social responsibility.

4. Marketing Mix Strategy (4 Ps):

  • Product:

    • Offer biodegradable, compostable, and reusable packaging solutions.
    • Introduce customization options for branding.
  • Price:

    • Use competitive pricing to attract new customers.
    • Provide discounts for bulk orders to encourage long-term partnerships.
  • Place:

    • Distribute products through an online store and partner with wholesalers.
    • Attend trade shows and exhibitions to expand visibility.
  • Promotion:

    • Leverage digital marketing, including social media ads and email campaigns.
    • Collaborate with influencers who promote eco-friendly lifestyles.
    • Highlight the environmental benefits of the product through case studies and testimonials.

Conclusion:
The proposed marketing plan positions the startup as a leader in eco-friendly packaging solutions. By targeting sustainability-focused businesses and leveraging digital marketing, the company can build a strong brand presence and achieve its revenue and growth objectives.