CB6002 – Consumer Behaviour

CB6002 - Consumer Behaviour examines the psychological, social, cultural, and personal factors that influence how consumers think, feel, and act when purchasing products and services.
The subject helps students understand consumer decision-making processes, motivation, perception, attitudes, and buying patterns, enabling organisations to design effective marketing strategies and deliver value to target markets.

Sample Questions and Answers

Q1. What is the main focus of Consumer Behaviour (CB6002)?

A: The main focus of CB6002 is to explore the internal and external factors that shape consumer decisions and buying behaviour. It equips students with the ability to analyse consumer motivations, preferences, and responses to marketing efforts.

Q2. Why is studying consumer behaviour important for marketers?

A: Studying consumer behaviour is crucial because it enables marketers to understand what drives customers’ choices, anticipate their needs, and tailor products, messages, and strategies effectively. This leads to better customer satisfaction, stronger brand loyalty, and more successful marketing campaigns.