Strategic marketing management

It defines the activities involved in introducing a product to the world, its target group & creating a geographical presence.

As Regis McKenna says 'Marketing is everything '. A product or services may be high on quality, but without a proper marketing strategy, it will not be able to reach the desired market or demand. Locally there might be people or businesses who can outreach to a set of clients, community or groups but in order to scale out & broadcast the products to a broader market & reach your visioned objective, it involves proper scaling & understanding of factors that impact the same. These needs meticulous planning & thus, marketing strategies get evaluated for execution in a time-bound manner with a specific objective to reach the "desired goal."

Today all the marketers would have to come up along with the great products, and a convincing strategy for doing marketing programs. Global marketing has its disadvantages, but it can yield advantages too. The active or energetic co-ordination can seize the company's best product and also helps in generating new marketing ideas.