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How to write a UX case study

How to write a UX case study

Do you believe that a good user experience case study has the potential to make your job application appear in the eyes of recruiters if you get that job interview? Suppose you're all set to share your portfolio with hiring managers. Why not make the final decision and include the element that could completely change your overall impression as a candidate?

Case studies lay a quick roadmap in front of your employers that lets them get a glimpse into your analytical and creative mind. Reading UX case studies is like your hiring manager following up with you about the design problem. You explain the process adopted to prevent user pain points with your unique design thinking and thought process, which also captures the essence of user-centred design.

How to write a ux case study

What is a UX Case Study?

Let's start from the beginning. What Exactly Is a UX Case Study? If you bring it to the core, a case study examines your design process around a particular project or job.

In the case of a UX designer, this is a project you've completed before at a company or client.

Your case study can be an individual document or part of a more comprehensive document, such as a pitch, proposal, or UX portfolio. Case studies always aim to showcase your process, skills and, most importantly, your impact as a designer.

How to structure a UX case study?

Whenever you're discussing your UX portfolio and case studies, think like an attorney. Because how do lawyers win legal cases? With strong communication, with even stronger evidence.

In a court of law, your portfolio is like evidence. Therefore, you should choose the projects for your portfolio very carefully.

There are 7 main sections you should cover when you write a UX case study. This structure does not mean that there will be a page for each of these in your PDF or section on your website. Further, all these clauses will not apply to every project.

For example, if a project doesn't have many constraints, don't feel you must invent or expand upon some constraints to include them. Use your best judgement; this structure for your UX case study is a guideline, not gospel.

Here's a proposed way to structure and write your UX case study:

  • Observation
  • Problem Description
  • Users and Viewers
  • Roles and responsibilities
  • Scope and constraints
  • Process and what did you do
  • Results and lessons

What are the steps to write a UK case study?

Step 1: It's All in the Name - Decide on a title for your project (if not already provided)

Most of the time, universities provide you a subject for which you have to do in-depth research and gain a detailed understanding of your subject. Yet, when creating assignments, students often fail to provide enough material in the project title when a great title can provide a little context for your case study. Imagine how easy it would be for your readers and, of course, your professors to understand.

Step 2: Create an Outline

Whenever you start giving facts, write down your thoughts. An outline aims to help you understand your project's "big picture" so that you can choose how to construct the case study or whether the project is large enough to warrant multiple case studies.

Begin by filling in the bullet points under each of the seven sections listed above in your outline. Don't worry about the form of your sentences; Just scribble it out of your system. Some of this you may already have if you described your initiatives as you engage in them.

Step 3: Enter all the details

You can start detailing now that you have a framework and can see the big picture.

Spend most of your time on the "Processes and Steps" section. Identify what you did throughout the project. This is where you will keep track of the procedures you performed, just like you used to keep track of all the steps you took in any science experiment during your school days.

What is involved in these processes and steps?

  • How did you do your research?
  • What was the rationale behind choosing this research method?
  • What are the results of your research?
  • Did you learn anything special while doing your research?

Step 4: Headlines! Did you know about this before?

While reading a book, have you ever come across a situation where instead of reading the whole book or novel, you start thinking of reading only the main parts of the book? And we know you've already done this. So you know the importance of main highlights, and these are nothing but headlines. So if you are not already doing so, start including headings in each section of your case studies and assignments.

Step 5: Finalize your case study

Your writing should be clear and concise, no matter what structure you choose in your portfolio.

It's not going to happen all at once! For example, if you're working with Pages in Keynote, your workflow will look like this:

  • Enter one title per page in Keynote using the headings you type.
  • Consider combining different pieces of information into a single slide. For example, you can mix your summary and problem description. This is a personal choice, so make your own!
  • Now you should go back and begin to extract the most essential and relevant elements in your research landscape and include them as supporting data or evidence in each presentation.

If you follow all of these processes, you'll have an informative and engaging case study that's been trimmed down to make it more legible and scannable for users of your UX portfolio.

Remember that the UX case studies you create serve different purposes. They are, of course, the backbone of your portfolio, but they can also inform your resume, LinkedIn profile, job description, and interview questions.

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